NMIMS MBA Customer Relationship Management Solved Answer Assignment
15
Oct
2024
Customer Relationship Management
1. You already have CRM software installed in your company and that is providing support to your existing CRM practices. However, your bigger worry is that there is a lot of technological development that is happening in the CRM market, which you need to integrate at your workplace. How do you ensure that there is a systematic integration between the future of CRM, best practices, and internal systems and processes? (10 Marks)
Introduction
CRM (Customer relationship management) evolved from the competitive technical tool that helps company sales teams to store competitive customer data related to multifaceted hubs. The technology drive is best suited for the entire business. However, the CRM system added large company values and integrated the effectiveness process data.
Concepts and Application
Importance of CRM software and its technological development-Similarly, CRM technology is essential for a current business that helps to store and gather data values. Furthermore, sophisticated systems or CRM software is help to enable data analysis and effective data insights to grow customer satisfaction in the business. However, the technology of CRM helps to centralize, unify, and consolidate the customer information importance to drive the company data. CRM software is essential to help the company’s sales progress and resolve the challenges of the company with a better sales team and customer values. For example, specialized software can help drive customer services and enhance customer relationships to lead the best clients and customers.
Conclusion
Therefore, from the above section, the implementation of integrated technology in CRM software has been explored. Furthermore, the CRM platform has kept an excellent perspective to manage the business values. More outstanding work efficiency has been received by managers in every task while working on automated updates on CRM software. Data analytics and improving business values have been effective changes in the business.
2. Your company manufactures air conditioners. You have products both for industrial markets, as well as consumer markets. However, this industry thrives on the season and with plenty of players in the market, CRM really does not work is what the management thinks. Being the head of sales and marketing, you feel differently, and you understand that without CRM practices you would not even have a chance to forge a strong relationship in a highly fragmented marketplace. You have a meeting with the top leadership next week. Prepare a case favouring CRM? (10 Marks)
Introduction
Business leadership helps manage the team task and adopt the best changes in the business environment. However, leading the time takes work because it drives the lead values and promotes the best work sequentially. Furthermore, the company brand enhances the customer and employees by offering the gert services to stakeholders and providing a positive response from the customer side. Information technology also plays an influential role in handling the leadership in business to drive the best connectivity among human workforces.
Concepts and Application
Introduction of information technology and its revolutionizing products-The information technology is connected to the best products and offers a better-expanding opportunity related to driving new functionality in the business. The excellent reliability helps to increase capabilities, higher utilization, and explore the boundaries of the traditional products in the industry. Furthermore, the nature of product changes is also exponentially affected by the value chain disruption and rethink to manage internal values. For example, the internet of things and machine learning can be the leading information technology to add revolutionized products, both consumer and market values. Both software and physical components help to comprise the electrical and mechanism products of air conditioner products to manage the best products manufacturing in the current market.
Conclusion
Therefore, the use of CRM systems and integrated business has enhanced the salespeople to drive the best data values. The company’s leaders have been increasing employees’ different roles to add technical and interpersonal skills. It has increased customer interaction and attracts customers in business.
3. Ravi has started his own coaching center for competitive exam preparations. Although he is hiring the best and the most competent people with the best salary, he is not able to compete with the other players. The market is mostly unregulated, with a large proportion of students visiting private coaching. Apart from that, the bigger players can scale easily. You feel that for your growth, you need to approach a reference-based mechanism. More the references there is a higher chance that new students would enrol.
How will you create a system to build this? How will you design the reward system? (5 marks)
Introduction
The reward system adds effective pleasure for evaluating and measuring the employee’s performance. Furthermore, the need for a reward system and individual customer circumstances will be explored. The advantages of the reward system and its design will be explained sequentially to drive the best employees’ performances.
Concepts and Application
Introduction of references-based mechanism or approach- Similarly, mechanical devices evaluate, transfer, and manage the agency in business to achieve effective sources in the industry. The linkage also includes rights and connects the best means to analyze and design the business planner approach. Furthermore, the critical tools help to allow a better system complex undertaking that can help to evaluate, interview, and predict the changes in the business.
Conclusion
Therefore, the reward system has successfully measured employees’ performances and work values based on targets set by managers in the business. The employee’s control has been influenced and developed effective outcomes.
1. What will be your evaluation criteria to measure the success of this initiative? (5 marks)
Introduction
The company’s goal accomplishments and objectives performances drive the best key determinant and project success. The business establishing criteria is evaluated on valuable tools and techniques related to project management. This section will explain the success criteria of the project. Furthermore, the brief about successful project management will be explored in this section.
Concepts and Application
Introduction of project success criteria-Similarly, the success criteria related to project management are developed by the competitive benchmarks. It is used to examine and determine the customer expectations meeting in business. The users’ needs and fulfill the criteria of established quantity and quality products are produced.
Conclusion
Therefore, the importance of projects and success criteria has been effectively drawn and related in this section. The high success rate of projects has been promoting the skills and knowledge level of employees, whereas low success projects have been found due to a need for clear goals and objectives considered by employees.
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